Bridging the Gap Between MarTech and AdTech to Drive Better Customer Experiences and ROI

The cookieless future is upon us, and the time to act is now. With third-party cookies going away for good in 2024, marketers will lose access to key insights, making first-party data crucial to success. Executives need to invest in new solutions or maximize the utility of their existing ones to fully capture and analyze customer data to enable their business to better engage with their target audiences. Publicis Sapient also unlocks the Publicis Groupe Power of One, bringing together media and AdTech expertise with Salesforce’s MarTech capabilities, which typically sit on opposite sides of the growth loop. Together, the partnership can help businesses optimize their marketing efforts, stay ahead of the competition, and deliver more seamless omnichannel experiences that meet customers’ needs.

Please complete the form to gain access to this content

Email *

First name *

Last Name *

Please confirm you accept our privacy policy, and consent to being contacted for marketing purposes by Infotechcrowd via phone and email. Any data you submit will be shared with the vendor who has provided this resource in accordance with our privacy policy.

Access Now

Bridging the Gap Between MarTech and AdTech to Drive Better Customer Experiences and ROI

Please complete the form to gain access to this content

Related Resources

Create a new account

Welcome back

Please complete the form to gain access to this whitepaper

Please fill the following fields to download this whitepaper

Please complete the form to
gain access to this whitepaper