What is experimentation, and why does it matter?
Whether you’re completely new to experimentation or
you’re looking to upgrade your current capability, this
eBook is designed to help.
Continue reading to discover how a robust experimentation
capability enables your organization to:
• Rise above the competition and increase revenue
• Make bolder changes on every channel and application
• Reduce risk with trusted results
• Experiment at scale across every team and function
Let’s get started.
3 Building a Robust Experimentation Capability
“
“Instead of saying, ‘I have an idea,’ what
if you said, ‘I have a new hypothesis, let’s
go test it.’? If it’s not valid, move on to the
next one.”
— SATYA NADELLA, MICROSOFT CEO
Table of Contents
4 Building a Robust Experimentation Capability
05
CHAPTER 1:
09
CHAPTER 2:
13
CHAPTER 3:
18
CONCLUSION:
Make bolder changes across every
channel, application, and product feature
Remove risk from launching new products
and initiatives
Empower teams with experimentation at scale
Realize the power of experimentation
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