What Every Telco CMO Should Know About Their BSS 2

CMOs and marketing teams have the hardest jobs in telecom.

Working in a business that has a widereaching and diverse customer base, the CMO faces three almost insurmountable challenges every day, in everything they do.

Today’s telcos must be digital-first organizations if they are to succeed.

While digital transformation frequently begins as an IT exercise, marketing must take a larger and more active role in its evolution due to its critical role in brand perception.

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What Every Telco CMO Should Know About Their BSS 2

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