Our superpower:
The associative model
Predefined hierarchies. Limited views of your
data. Restrictions on what you can explore. If
you’re using a traditional, query-based analytics
solution – unless you’re a data expert – you’re
probably having trouble getting the answers you
need to make decisions when you need them.
Qlik® is different at its core. We’re founded on a
radically different approach: our associative model.
Free to explore
Imagine navigating your data – from every
source – in any way you want. From whatever
view you want – all you need to do is click or
search. Our associative model gives you the
freedom to explore your data at the speed of
thought. Your only limitations are the questions
you ask.
Powering your brilliance: The QIX engine
At the core of the associative model is the QIX engine – a patented, in-memory, associative
data indexing engine.
What’s an in-memory, associative data indexing engine anyway?
Built for speed-of-thought response, the QIX engine is a high-performance calculation
and inference engine. With each click, it instantly determines the associations in your data,
recalculates all the analytics in your app to the current context, and highlights your selections
in green, associated values in white, and unrelated (but often unexpected and insightful)
values in gray.
This unique capability gives you:
• A complete view of all your data,
without leaving any data behind
• Exploration without boundaries,
using simple selections and searches
• Analysis at the speed of thought on
massive data sets
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