The Changing Landscape of Student Recruitment

The impact of the Fourth Industrial revolution is being felt in every industry, higher education included.

The new technologies at the heart of this revolution are opening up a new world of opportunities – for students, for established institutions, and for online entrants to the higher education space.

As they redefined the way we operate, communicate and work, they’re also indirectly changing consumer expectations. And students now look to universities to deliver the fast, personalised service they’ve come to enjoy in their personal lives. 

This eBook investigates five trends driving their evolution and explores how some institutions are learning to tackle new challenges head-on. In the following pages, you will also find some guiding principles to help you evaluate your own recruitment and admissions initiatives as well as best practices to innovate.