Optimizing mobile performance for your organization? Use this guide to narrow focus on critical metrics.

No matter what industry you’re in—enterprise financial SaaS or direct-to-consumer energy drinks or organic carpet cleaning—the competition is fierce. For many teams, identifying and relentlessly pursuing competitive advantages means a renewed focus on mobile experience.

Customers now expect fast, seamless, and accurate ordering from their smartphones and tablets. Well-orchestrated, data-driven mobile apps can boost sales, foster brand loyalty, and drive revenue–three things that are imperative in industries with neck-and-neck competition.