Optimizing mobile performance for your organization? Use this guide to narrow focus on critical metrics.
No matter what industry you’re in—enterprise financial SaaS or direct-to-consumer energy drinks or organic carpet cleaning—the competition is fierce. For many teams, identifying and relentlessly pursuing competitive advantages means a renewed focus on mobile experience.
Customers now expect fast, seamless, and accurate ordering from their smartphones and tablets. Well-orchestrated, data-driven mobile apps can boost sales, foster brand loyalty, and drive revenue–three things that are imperative in industries with neck-and-neck competition.
As your company or offering evolves to accommodate new customers and use cases, your user experience can become complex. Knowing which area of your product should be optimised and updated next can be daunting. In an increasingly digital world,...