Now that distributors are playing a unique and expanding value-add role in the total supply chain, they must become more proficient at understanding, predicting, and helping to shape demand for products. Moreover, given their proximity to the...
Controlling what you can control When creating their marketing plan, brand managers know their assortment, their key customers (in most cases), roughly what volume of products and prices they can expect and the marketing investments needed to...
INVESTING IN INSIGHTS TABLE OF CONTENTS FOREWORD: BIG DATA, BIG DECISIONS 4 LOOK BEFORE YOU LEAP: MAKING THE MOST OF BIG DATA OPPORTUNITIES 5 A SMART INVESTMENT: IS DATA MINING RIGHT FOR YOUR ORGANIZATION? 7 GAINING VISIBILITY: FOUR WAYS BIG DATA IS...
