ebook-g2-marketing-intelligence.pdf

Purpose The purpose of the Grid® Method represents the best possible solutions to meet Marketing Account Intelligence needs. In terms of aggregating data for scoring, a custom algorithm is applied to a combination of sources including reviews based off of the user community, and data collected from social media sources and online outlets. Subsequent scores are then calculated which rank vendors for customer satisfaction and market presence. These two categories are the foundation for the G2 Crowd which visually showcases the marketplace rankings based on benchmarks for both market trend analysis and product comparison. Four Common Hiring Mistakes 3 Detailed Scoring Methodology The Satisfaction score is accumulated by The Market Presence score is accumulated by the following: the following: • • The total combination of fifteen metrics that are collected • Satisfaction reviews from customers based on the reviews gathered by G2 Crowd from three sources: G2 Crowd reviews, publically available Collection of recent reviews to provide accurate and up-to- information, and third party sources date data for improved scoring methodology • • Software vendors and individual products are based on the Total customer satisfaction based on the overall Net Promoter Score (NPS) based on G2 Crowd ratings • Popularity and statistical significance derived from more recent G2 Crowd scores criteria listed in the sub categories below: »» Number of employees »» Growth »» Relevant reviews »» Vendor age »» Web presence »» Employee satisfaction and rating »» Social presence Vendor # of Reviews Satisfaction Market Presence G2 Score ZoomInfo 607 93 99 96 DiscoverOrg 463 96 86 91 Marketo 268 63 77 87 G2 Crowd Grid® for Marketing Account Intelligence 4