ebook-how-to-overcome-pain-points-of-your-crm.pdf

WHAT’S COVERED: CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not. Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as: LOW ADOPTION RATES INTEGRATIONS DATA QUALITY LOW ADOPTION RATES Often times, B2B sales and marketing teams do not have mutually agreed Only 1/3 of organizations have adoption rates of 90% or higher (source). upon objectives before implementing a CRM system at their organization. According to a CSO Insights study, even though 80% of B2B organizations have a CRM solution, only one third of organizations have adoption rates of 90% or higher. Companies invest large amounts of money into CRM systems, but it isn’t always embraced by sales professionals. Sales teams 90% don’t think it gives them a good ROI of time and resources, frankly, from a lack of guidance from upper management. TRY THIS: Only 53% of sales reps regularly use CRM (source). Assemble a cross-functional team to determine specific, measurable goals. After deciding objectives, create a phased implementation plan. After deciding organizational objectives, create smaller, more targeted implementation plans over the course of three months. With the right plans in place, organizations can see great results. Implementation may 53% take some time, however, with the right plans in place, organizations can see great results. How to Overcome the Pain Points of your CRM 4