WHAT’s Covered Leveraging research and commentary from industry analysts, 1. Data-driven approach to account selection ZoomInfo has put together the following step-by-step guide for 2. Understanding the importance of contact data optimizing account & contact data to support an account-based 3. Best practices to managing contact & account data marketing strategies: Data-driven approach to account selection Your ABM program’s success depends on the quality of the account universe sales and marketing establishes. How can you ensure your team targets the right accounts?
WHAT’S COVERED: CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not. Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get...
Purpose The purpose of the Grid® Method represents the best possible solutions to meet Marketing Account Intelligence needs. In terms of aggregating data for scoring, a custom algorithm is applied to a combination of sources including reviews based...
WHAT’s Covered Leveraging research and commentary from industry analysts, ZoomInfo has identified 3 mistakes organizations make while executing an ABM program. Read on to learn how to avoid the following critical errors associated with ABM...
COLD CALLING STRATEGIES THAT WIN Too often, sales reps are wasting time with unproductive prospecting practices and failed attempts to bypass gatekeepers. Fortunately, there are a number of ways in which sales reps can overcome these obstacles and...
WHAT IS CONNECT RATE (AND WHY DOES IT MATTER)? To understand the importance of direct dials, you need to understand connect rate--or the average number of calls a sales rep makes to get a prospect on the phone. The average connect rate is 18 calls...
DATA QUALITY Analyzing a vendor’s contact and account data can be a daunting exercise. We developed a framework to help: the 5 C’s of data quality—correctness, currency, coverage, completeness, and consistency. CORRECTNESS CURRENCY COVERAGE...
WHAT’S COVERED DiscoverOrg has put together the following eBook to provide insight into how your buying committee should approach purchasing a prospecting solution. In this eBook, we’ll explore the 5 essential features of a prospecting solution:...
Purpose The purpose of the Grid® Scoring method is to help companies select the best possible solutions to meet sales intelligence needs. In terms of aggregating data for scoring, a custom algorithm is applied to a combination of sources -...
WHAT’S COVERED This quick guide shows you how to best filter through the noise coming from B2B contact data providers who swear they’ve got the data you need to sell better and faster. By recognizing the three common ‘gotchas’ in this guide,...
DATA QUALITY Analyzing a vendor’s contact and account data can be a daunting exercise. We developed a framework to help: the 5 C’s of data quality—correctness, currency, coverage, completeness, and consistency. CORRECTNESS CURRENCY COVERAGE...
WHAT’s Covered ZoomInfo has put together the following eBook to provide insight into how your buying committee should approach purchasing a prospecting solution. In this eBook, we’ll explore the 5 essential features of a prospecting solution: 1....
Purpose The purpose of the Grid® Scoring method is to help companies select the best possible solutions to meet sales intelligence needs. In terms of aggregating data for scoring, a custom algorithm is applied to a combination of sources -...
WHAT’S COVERED This quick guide shows you how to best filter through the noise coming from B2B contact data providers who swear they’ve got the data you need to sell better and faster. By recognizing the three common ‘gotchas’ in this guide,...
WHAT’s Covered ZoomInfo has put together the following eBook to provide insight into how your buying committee should approach purchasing a prospecting solution. In this eBook, we’ll explore the 5 essential features of a prospecting solution: 1....
Purpose The purpose of the Grid® Scoring method is to help companies select the best possible solutions to meet sales intelligence needs. In terms of aggregating data for scoring, a custom algorithm is applied to a combination of sources -...
WHAT’S COVERED This quick guide shows you how to best filter through the noise coming from B2B contact data providers who swear they’ve got the data you need to sell better and faster. By recognizing the three common ‘gotchas’ in this guide,...
DATA QUALITY Analyzing a vendor’s contact and account data can be a daunting exercise. We developed a framework to help: the 5 C’s of data quality—correctness, currency, coverage, completeness, and consistency. CORRECTNESS CURRENCY COVERAGE...
WHAT’s Covered ZoomInfo has put together the following eBook to provide insight into how your buying committee should approach purchasing a prospecting solution. In this eBook, we’ll explore the 5 essential features of a prospecting solution: 1....
Purpose The purpose of the Grid® Scoring method is to help companies select the best possible solutions to meet sales intelligence needs. In terms of aggregating data for scoring, a custom algorithm is applied to a combination of sources -...
WHAT’S COVERED This quick guide shows you how to best filter through the noise coming from B2B contact data providers who swear they’ve got the data you need to sell better and faster. By recognizing the three common ‘gotchas’ in this guide,...
